Hyundai's innovative and tech-laden HCD-14 Genesis Concept, which received international acclaim at the 2013 Detroit Auto Show, will again be center stage on the prestigious Concept Lawn at the 2013 Pebble Beach Concours d'Elegance. The HCD-14 Genesis Concept joins a handful of other futuristic concepts from the world's leading manufacturers, including Aston Martin, Bentley, Lamborghini, Mercedes-Benz and BMW.
The Pebble Beach Concept Lawn provides a highly differentiated staging venue within the Concours d'Elegance judging activities for the weekend. Concours attendees view the special vehicle concepts upon entry and departure from the grounds, giving them ample opportunity to consider future automobile development in the context of its gloried past. In recent years, the concept lawn has taken on special significance as a focal point for some of the most convention-shattering designs and advanced technologies under development.
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Concours attendees frequently have the opportunity to interact directly with lead concept designers on the lawn for a vision of the future automobile's unlimited potential. Every manufacturer's concept submission is subject to rigorous Concours criteria for its overall design propriety and technological significance. The Concept Lawn configuration limits the total number of concepts to about 20 vehicles, making this a coveted privilege for automotive manufacturers. 2013 also marks the fifth year of Hyundai's presence at Pebble Beach, frequently showcasing its premium models. This year, Hyundai will host its Genesis and Equus premium sedans on Peter Hay Hill from August 14-18.
"We're both humbled and excited to represent the HCD-14 Genesis concept as a glimpse into Hyundai's vision for the future," said Chris Chapman, chief designer for Hyundai Design North America in southern California. "The HCD-14 speaks powerfully in terms of both premium design trends and advanced driving technologies, making it a perfect fit for the Concept Lawn venue. We're looking forward to hearing opinions from some of the world's leading automotive enthusiasts on this ground-breaking concept from Hyundai."
