Hyundai Taps Into The Loyalty Of College Football Fans By Partnering With 25 Powerhouse Programs
Hyundai has again partnered with 25 powerhouse football programs to bring 154 on-site events to stadiums across the country. At 25 featured games, the on-site experience called The Hyundai Fieldhouse will be a destination for fans to watch other games around the country and enhance their pre-game activities.
The Fieldhouse will give fans the opportunity to check out the latest vehicles in Hyundai's lineup and play fun tailgating games to win co-branded school gear like t-shirts and sunglasses. Hyundai will also showcase an "Ultimate Tailgate Vehicle," a 2013 Santa Fe modified for any and all pre- and post-game celebrations along with a 2013 Veloster Turbo.
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By participating in Hyundai's on-site experience, one lucky fan will have a chance to win a 2014 Veloster Turbo. Each time a fan enters the Hyundai space, they can check-in on Facebook and be entered to win a new car. Last year, Illinois fan David Peterson took home a 2013 Santa Fe Sport.
Online, Hyundai is collaborating with Yahoo! Sports' ThePostGame to create the Loyalty Report (LoyaltyReport.com). The Hyundai-branded editorial section created by Yahoo! Sports writers, editors and bloggers will highlight the amazing loyalty college football fans show their school. There will be 13 weeks of original content with a new school being featured each week.
The content will include a 13-episode video series showcasing fans and their tailgate traditions, weekly columns on the history of college football and its most historic rivalries, and another 13-episode video series telling human interest stories of the game's most dedicated fans.
There is no one better at knowing a school's football traditions than the current students. Hyundai is asking the film programs at its partner schools to submit a one-page treatment for a film that showcases football-related traditions that inspire the students, alumni and fans.
From those treatments, Hyundai will choose the finalists to move onto the film-making process with each finalist receiving $10,000 to produce the film. The resulting 2-5 minute films will be posted on Hyundai's web properties, including its YouTube page, where a winning film will be chosen by a panel of judges. The winning film school will earn an additional $10,000 and bragging rights among some of the country's best film programs.
